In this blog I will be assessing the various subliminal messages that were projected, and still are being projected to the influential minds of young children’s sub consciousness, with particular relation to Disney Pixar.
Disney is notorious for using subliminal messages across its short animations, TV series and movies. It’s a tradition of studio for them to use both subliminal and consciously visible subtle suggestions. The issue is so apparent that those viewing Disney’s creations are actively seeking for the hidden meanings and agenda’s and later blogging on the subliminal corruption that are being projected to us.
Even I was unfamiliar with the real stories behind Disney’s fairytales. Some of the classics are rewrites based on the Grimm Brothers’ stories which are collectively dark and often cruel. Before researching on this blog I personally only recognized the subliminal messages within Disney’s ideologies of the family ‘ideal’, portraying broken marriages as unacceptable, and step – parents as wicked, [Snow White and the Seven Dwarfs]. However upon further research, delving into the structure of the Disney Company, what I find is shocking, however can be critically analyzed to suit for and against the argument.
The following are evidence of Disney’s corruption
Aladdin –
In Aladdin, at the end of one of the major songs if you turn the volume very high, you hear a voice say "All good girls take their clothes off!"
The Rescuers –
The pornographic image of a naked woman can be spotted in the background of The Rescuers. Approximately 38 minutes into the film, as Bianca and Bernard fly through the city in a sardine box strapped to the back of Orville, the Albatross Air Charter Service, the photographic picture can be seen in the window of a building in the background in two different (non-consecutive) frames.
Beauty & the Beast -
In beauty and the beast, apparently there is a dildo in the large dance number with the candlestick and the teapots.
The Lion King -
In the lion king u can see the word "sex" appear in the dust when Simba lays down.
Defenders of the company point out that Disney’s motion picture groups, such as Miramax, have huge inputs on movie editing yet any foul play is reflected back on the film producers, Disney. Miramax constantly comes under criticism for its editing, dubbing, and replacing the soundtracks of various films it releases, however Miramax defended itself by explaining that most of the films purchased by the company would have had little to no chance of achieving U.S. distribution otherwise. They also state that the purpose of the company's aggressive re-editing technique was always to try help the films find a broader American audience than they might otherwise find. As sick as it sounds, it is more than likely true that many of these messages in Disney movies are most likely come from workers who have spent hours upon days upon months animating. Many of these animators in this long time become bored or obsessed with the character. A few of these animators have changed the movie for laughs or to fulfil their own sick desires.
Even large respected companies are hit by subliminal messages critics. In the mid 80’s Coca Cola prompted a total re-call of all posters distributed for the new ‘Feel The Curves’. The artist who designed the poster added in a drawing of a woman performing a sexual act in one of the ice cubes that went unnoticed within production. It wasn’t until it was projected large on a Coca Cola truck that the driver then noticed the image and reported it.
Whether Disney, Coca Cola and other large companies were actively involved in the corruption of what they projected or not, it still caused a media storm and moreover gained huge publicity, although bad, that kept the company at the tip of peoples tongues. The subtlety of the subliminal messages could have been an accident; however the ambiguity of whether the corruption was intent has kept some people supporting the companies. Considering that Disney has been under scrutiny for over fifty years, it didn’t prevented 15,405,000 combined visitors visiting Disneyland Park and Walt Disney Studios Park in the fiscal year of 2009, and being France's and Europe's most visited tourist site. (1)
My initial research made me disgusted at the company for what it projected to children; however one view that I failed to consider is that could Disney be really initiating corruption of adults for recognizing the faults in the media displays. Children have always been perceived as innocent and naive to adult behaviors and don’t respond until they are old enough to recognize and understand sexual innuendo’s; therefore the subtly of the corruption faults in the Disney films could reflect that adults are actively seeking subliminal messages that their children could otherwise be oblivious to? Is it showing the corruption of adult’s minds that they refer every shape or slip of audio to a sexual innuendo?
Although there is constant outrage at the concept of Disney’s subliminal messages, there’s always going to be critics of anything shown to innocent minds of children and panic of the mind control the media has. Although evidence suggests that the Disney houses some hidden subliminal agenda’s, extremists can clutch at straws to prove Disney’s corruption, and can sometimes forget that innocent errors can be made within production that can make shapes resemble ‘sexual objects’ and other immoral features. Whether Disney actresses are in the middle of some nudity scandal, seen scantily clothed or dancing suggestively, the company will always recover. Poor public relations, ill-humoured subliminal messaging and racial stereotypes are no match for this animation god. Children will continue to enjoy Disney productions and theme parks as long as we are all alive and most likely for hundreds of years to come
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